Pfizer Corp is making the announcement day that VIAGRA will soon be available in liquid form and will be marketed by Pepsi Cola as a power beverage suitable for use "as is", or as a mixer.
Pepsi's proposed add campaign claims:
"It will now be possible for a man to literally pour himself a stiff one."
Obviously we can no longer call this a "soft drink." This additive gives new meaning to the names of cocktails, highballs and just a good old fashioned stiff drink.
Pepsi will market the new concoction by the name of "Mount And Do."