Rust-Oleum NeverWet, is a superhydrophobic spray-on coating that repels water, mud, ice and other liquids.
Retailing for $19.97, Rust-Oleum NeverWet will begin appearing over the next few weeks at stores other than Home Depot here and nationwide.
When water hits the coating's superhydrophobic barrier, it forms a nearly circular bead that either causes the liquid to shoot off the surface or never cling there in the first place.
Among other things, it can be used on metal, wood, masonry and aluminum as well as fabric, leather and canvas.
But the possible uses for Rust-Oleum NeverWet seem limited only by the imagination of the customer.
For instance, NeverWet officials showed a reporter this past week how it can be sprayed on the inside of a cardboard case of beer to make an impromptu ice chest.